A website is a big investment — both in terms of time and money — and for it to make good business sense, it needs to be backed with a strong strategic foundation that’s directly tied to your business goals and objectives. A successful website can boost sales, build awareness…

Today, I will share our story on what triggered a complete rethinking of our service business, AirDesigns, the challenges and opportunities of developing an industry-dominating strategy, and how we ended up achieving 67% year on year growth. Let me start from the very beginning. We started our web agency AirDesigns back…

“We hired this great web design agency to redesign our website completely, and it looks great, but it’s not performing well, and now we’re losing customers and money.” “After the redesign, our website has many technical issues, and our in-house developers can’t resolve them. …

Livestream shopping is one of the hottest trends that emerged from the 2020 pandemic, and obviously, it’s here to stay. Like many things, it’s not a new concept. HSN invented live video shopping on TV about 40 years ago. In the mid-2010s, Chinese influencers began using live video apps to…

Look around. Most ecommerce businesses (and not only they) are all selling the same kind of stuff at the same price. You can’t compete on price, location, or same-day delivery, and still, many e-commerce retailers have built businesses based on those USPs. Competing on price You will never be able…

As Simon Sinek says: business is an infinite game. You can’t win because there is no end. The infinite game is played to continue the play (or continue staying in business). You can’t stay in the game with “Once and Done” mentality (I’ve often seen it). You do a change…

The full consequences of forced lockdowns and closures across the world and unprecedented trade and travel restrictions worldwide are yet to be felt. But maybe you’ve already felt the impact on your business. Maybe you’re trying to pivot so you can fit in better in this “new economy”. Or maybe…

To find customers for your business (systematically and consistently), you need to know the 3 WHYs your customers buy from you (you might be surprised). Answering these 3 simple “whys” succinctly and persuasively will help you build the bridge that leads your prospect/customer from where they are now to where…

Today we are living in a hybrid reality where physical and digital worlds blend. The “new normal” mixes these worlds in our daily experience. A simple example is the brick-and-click shopping experience where people research online and then purchase offline, or purchase online and pick up in-store. Creating a seamless…