Elena Velikova – Medium

Elena Velikova

The Cycling plumber: pioneer a new model to shake up the industry and reach 1.8

Cyklande Rörmokaren (translates to The Cycling Plumber) are local plumbers in the heart of Stockholm. They are a local legend. They travel…

4 min readOct 11, 2022

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The Cycling plumber: pioneer a new model to shake up the industry and reach 1.8

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Elena Velikova

Winning Tech Stack: the must-have tools for massive growth in 2021 and beyond

To run a healthy business with revenue streams coming in constantly is a massive undertaking. There are many things to consider: innovative…

7 min readSep 13, 2021

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Winning Tech Stack: the must-have tools for massive growth in 2021 and beyond

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Elena Velikova

Steps to Setting Powerful SMART Goals for Your Website & E-commerce

A website is a big investment — both in terms of time and money — and for it to make good business sense, it needs to be backed with a…

9 min readAug 31, 2021

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Steps to Setting Powerful SMART Goals for Your Website & E-commerce

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Elena Velikova

Our story: Offering 5x better services leads to impressive 67% YOY Growth

Today, I will share our story on what triggered a complete rethinking of our service business, AirDesigns, the challenges and opportunities…

6 min readAug 18, 2021

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Our story: Offering 5x better services leads to impressive 67% YOY Growth

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Elena Velikova

Why Most Redesigns Fail and What’s the Solution?

“We hired this great web design agency to redesign our website completely, and it looks great, but it’s not performing well, and now we’re…

6 min readAug 9, 2021

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Why Most Redesigns Fail and What’s the Solution?

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Elena Velikova

Livestream Shopping is Reshaping the E-commerce

Livestream shopping is one of the hottest trends that emerged from the 2020 pandemic, and obviously, it’s here to stay.

4 min readJun 16, 2021

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Livestream Shopping is Reshaping the E-commerce

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Elena Velikova

You Can’t Compete on Price, Location, or Same-Day Delivery

Look around. Most ecommerce businesses (and not only they) are all selling the same kind of stuff at the same price.

3 min readMay 22, 2021

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You Can’t Compete on Price, Location, or Same-Day Delivery

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Elena Velikova

Are You Playing The Infinite Game Or Do You Focus On Quick Wins?

As Simon Sinek says: business is an infinite game. You can’t win because there is no end. The infinite game is played to continue the play…

2 min readMay 8, 2021

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Are You Playing The Infinite Game Or Do You Focus On Quick Wins?

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Elena Velikova

Companies that turn the global pandemic into record growth

The full consequences of forced lockdowns and closures across the world and unprecedented trade and travel restrictions worldwide are yet…

5 min readApr 15, 2021

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Companies that turn the global pandemic into record growth

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Elena Velikova

The 3 “Whys” Customers Buy from You and How It Can Help Your Business

To find customers for your business (systematically and consistently), you need to know the 3 WHYs your customers buy from you (you might…

9 min readMar 9, 2021

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The 3 “Whys” Customers Buy from You and How It Can Help Your Business

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Elena Velikova

Elena Velikova

I am a digital entrepreneur and blogger. With 15 years of experience running and scaling businesses, I’ve always had my finger on the pulse of all things web

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